Sunday, June 24, 2018

Advertising with a pencil

Many companies use promo materials to raise the public's awareness about their company, brand, products etc. Many times with a cheap plastic ballpoint that has the name printed on the side. Why not be a bit different and use a pencil instead.
Koh-I-Noor has a catalog to present their advertising products. In the images, you can see a lot of known brands using Koh-I-Noor pencils for marketing purposes

The pencils come in a variety of forms, and sizes and are using the colors of the brands they represent.

I really like the idea of using something less plasticky for marketing, plus they do not look all the same.

A double treat for me, apart from the cool idea of having marketing material in form of a humble pencil, is that I work for one of the companies that is present in the Koh-I-Noor catalog.

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