When the pencil becomes short, instead of throwing it away and contributing to waste, pollution etc you can use one of these modular designs where you get an extension in different forms, being a cylinder, cap looking, eraser etc.
The design looks rather well. It is a good mix of cool and modern without being extra serious or goofy. I have to say that I like the presentation and the available accessories. You can get a stand for the pencil or a pencil "splitter" (I do not know how to call it)
Others do better in waste management, for example a mechanical or a clutch pencil offers all the benefits with none of the drawbacks of the conventional pencil. So solving a problem that doesn't really need solving is more like an imagination and design challenge than an actual solution. Trees still need to be cut to produce the pencil.
When I see this modular design my mind goes directly to primary school, when modular pencils (of course not of this caliber, all made of plastic, and were horrible for the environment), were in high fashion among the students. The pencils usually had a plastic transparent or translucent barrel and inside there were several very sharp leads held in plastic. And when the lead would dull, you would just pull it out and put it at the back of the pencil.
If you can't imagine it, here is a picture I managed to find online.I am not so old that clutch or mechanical pencils didn't exist back then but for the kids it was a novelty and an interesting pencil to dress your pencil holder with
Others have addressed this problem as well, like Faber Castell. They have a pencil extender which can be used as a cap, so you don't damage the pocket or break the lead, if you carry your pencils in this manner. And it also works as a sharpener.
I would say it brings more functionality to the table, but it doesn't have this cool looking design and color scheme. It is less friendly looking and more sober. But what it lacks in the design, it makes up in functionality.
Or you can find many pencil extender designs online
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